Admissions, enrollment, and student services teams need a strategic and integrated program to identify, attract, engage, and communicate with prospective and current students. Talisma Strategic Enrollment Management (SEM) Constituent Relationship Management (CRM) provides the tools universities need to build personalized, one-to-one relationships that help achieve enrollment goals, while ensuring a world-class student experience. Talisma SEM CRM helps drive profitability by reducing costs and increasing revenues through greater constituent satisfaction.
Combining the power of the Internet with traditional communication channels
- Leverage the Internet to seamlessly interact with prospective students using email, phone, Web forms, chat, and Web self-service
- Gain a unified view of each contact’s profile information, interactions, and transactions—across all communication channels and departments
Improve student prospecting and recruiting programs
- Segment data to prospects
- Send personalized email
- Measure recruiters' success rates
- Proactively push constituent data and information to staff
- Automate recruiters' daily activities
- Reduce communication expenses, while improving yield
Enhance student engagement and retention efforts
- Build strong, personalized student relationships that increase retention levels
- Enable ongoing student communication plans
- Provide timely, accurate answers to a variety of student inquiries
- Develop student feedback mechanisms
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