Talisma Campaign is a powerful outbound marketing multimedia tool designed to help universities manage communication plans and create campaigns, newsletters, and surveys. An integral part of the Talisma Multi-channel CRM for Higher Education solution, it improves efficiency and reduces operational costs related to marketing and communication efforts through email, printed materials, and telephone activity.

Effectively manage campaigns using powerful workflow features
With its intuitive graphical user interface, Talisma Campaign makes it easy for users to visually design and manage complex workflows for personalized, dynamic, multi-step, multi-wave communication plans.

• Test campaigns and offers prior to rollout
• Schedule campaigns in advance and automatically activate them
• Monitor campaign progress in real time at each stage
• Associate cost at each step to calculate campaign ROI
• Define and record follow-up actions
• Move targets to future steps or other campaigns based on actions or lack of response

Segment targets to ensure relevant information reaches the right constituents at the right time
Talisma Campaign captures the complete demographic and transactional prospect profile and simplifies segmented targeting.

• Enhance recruiter response rates by identifying different prospect categories
• Save time and avoid duplicates with automatic data import from multiple external sources
• Improve anti-SPAM compliance by configuring automatic opt-out options and unsubscribe requests

Personalize content to prospects for better response

• Personalize email subject lines, “From” fields, and specific content to deliver unique, targeted messages that speak to particular constituent interests
• Provide personalized content and “offers” based on the target’s specified interests
• Deliver text or HTML email format, based on constituent preference and email settings
• Provide content in multiple languages within the same campaign

Efficiently track campaign responses and follow-up activities
Talisma Campaign offers features that track constituent responses, such as open rates, clicks on embedded URLs, images, banners, or direct replies to a particular email, and enables subsequent actions based on those responses. The system automatically threads the reply into the unified view of the constituent interaction and associates it to the constituent contact record, across departments and campaigns.

Scale to meet campaign needs
Highly-scalable Talisma Campaign can process and deliver hundreds of thousands of emails every hour. Scale further by using multiple dispatchers, and even process multiple campaigns in parallel.

Analyze ROI
Talisma Campaign automatically captures the exact costs incurred at every step and records the results to monitor the effectiveness of each campaign. It also provides reports to help judge the success of each marketing effort. Use detailed analysis of results metrics to replicate successful strategies and eliminate ineffective activities.