Bellevue, WA – June 3, 2008 – Talisma® Corporation(www.talisma.com/edu), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education,today announced that Georgia Tech College of Management has selected Talisma CRM to power proactive, personalized multi-channel constituent communications with prospective, current, and former students, as well as faculty and staff.

Georgia Tech College of Management will use Talisma for communications across multiple channels, including email, phone, personalized portal, and mail. As has been seen within the Talisma customer base, the resulting automation of inquiry response and outbound marketing will enable Georgia Tech College of Management to reduce costs and achieve greater satisfaction across its diverse constituent base. The initial Talisma CRM implementation will be deployed by three administrative departments in the College of Management: graduate programs, executive education programs, and faculty recruiting.

Following an extensive CRM selection process, Georgia Tech College of Management chose Talisma based upon its native ability to serve multiple departments by providing the university a comprehensive repository for contact and interaction data within a single instance. Integrating data from multiple sources into Talisma, including Banner student information, and leveraging its ability to strategically segment data and utilize workflow and communications automation, the College of Management will then easily be able to use Talisma CRM for proactive personalized communications to its large and diverse constituent base.

Mike Cummins, clinical professor and CIO for Georgia Tech College of Management, believes that the Talisma CRM will transform the way that the business school functions. “The extensive functionality and scalability of the Talisma CRM system will enable us to increase enrollment of high quality students in an expanded portfolio of graduate and executive education programs, and to better serve our current students and alumni.”

“Enabling institutions to transform the way they communicate with a large and diverse constituent base is only one of the many objectives we set out to accomplish with our multi-channel CRM solution,” said Craig Stanford, Vice President of Talisma Higher Education. “And, we’re proud to help Georgia Tech College of Management transform as well as simplify its communication. The College is an excellent example of how a leading institution is using state of the art technology to attain its goals.”

About Talisma Corporation
Talisma is the leading provider of Constituent Relationship Management (CRM) solutions which enable institutions to deliver a truly exceptional constituent experience. Talisma solutions improve constituent satisfaction by integrating the power of email, phone, chat, text messaging, print, portal, VoIP, and Web self-service with a robust and mature Web services platform, comprehensive analytics, and a system-wide knowledgebase. The result is enrollment of higher caliber prospects, retention of more students, and the benefit of stronger relationships with current and future alumni. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable return on investment (ROI) in a very short period-of-time. Talisma has been serving higher education since 1999, with a customer base that includes The University of Alabama, Strayer University, Florida Atlantic University, University of Nebraska-Lincoln, Kansas State University, Abilene Christian University and many others. Talisma is based in Bellevue, Washington and has offices across North America, Europe, and Asia, serving nearly 1,000 customers worldwide. For more information, please visit: http://www.talisma.com/edu

About Georgia Tech College of Management
The intersection of business and technology has always been at the heart of Georgia Tech College of Management, a nationally ranked business school. The College teaches students how to take advantage of the many business opportunities made possible by emerging technologies as well as succeed in an increasingly global economy. Thanks to the College’s location in Technology Square – the center of Atlanta’s high-tech business community – opportunities abound for students and faculty to explore synergies between management and technology. This state-of-the-art setting ensures that students have access to all the latest learning tools and enables them to attend classes just around the corner from companies where they find fulfilling and challenging internships, co-op jobs, and careers. Much more important than this high-tech environment are, of course, the College of Management’s people, its great resource. The College’s professors enjoy a world-class reputation for their research and teaching, and the school’s top-notch students go on to be entrepreneurs and corporate leaders successful at bridging the worlds of business and technology.

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