Bellevue, WA – May 1, 2008 – Talisma® Corporation(www.talisma.com/edu), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, today announced that Central Michigan University (CMU), one of six new Talisma Higher Education customers being announced, has selected Talisma to improve adult student recruitment and retention in the CMU Off-Campus Programs division of the institution.

“CMU has a long history of superior customer service. As a natural extension of that, we are committed to superior Constituent Relationship Management,” said Merodie Hancock, Vice President and Executive Director of CMU Off-Campus Programs. “We selected Talisma’s Higher Ed CRM because we believe it is an exceptional product supported by their professional services staff. Strategically, we’re looking forward to leveraging Talisma’s best practices and knowledge base. Tactically we’re excited that our recruitment reps will be able to spend more time serving our students and less time with mundane data entry and tracking.”

Prior to Talisma, CMU depended on paper processes and proprietary systems to manage critical aspects of recruitment and retention. The university selected Talisma in order to improve operational efficiency, to attract better quality students, and to retain them through matriculation. By deploying Talisma Multi-channel CRM, the university will be able to improve conversion ratios and reduce the time it takes to convert an inquiry to an applicant.

“This announcement demonstrates the versatility of Talisma Multi-channel CRM for Higher Education to meet the individual needs of both non-profit and for-profit colleges and universities, which are well represented in our customer base,” said Craig Stanford, Vice President of Talisma Higher Education. “We’re pleased to help CMU grow their enrollment and enhance the overall constituent experience. By deploying Talisma, they will significantly optimize processes enabling them to achieve their organizational goals.”

About Talisma Corporation
Talisma is the leading provider of Constituent Relationship Management (CRM) solutions which enable institutions to deliver a truly exceptional constituent experience. Talisma solutions improve constituent satisfaction by integrating the power of email, phone, chat, text messaging, print, portal, VoIP, and Web self-service with a robust and mature Web services platform, comprehensive analytics, and a system-wide knowledgebase. The result is enrollment of higher caliber prospects, retention of more students, and the benefit of stronger relationships with current and future alumni. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable return on investment (ROI) in a very short period-of-time. Talisma has been serving higher education since 1999, with a customer base that includes The University of Alabama, Strayer University, Florida Atlantic University, University of Nebraska-Lincoln, Kansas State University, Abilene Christian University and many others. Talisma is based in Bellevue, Washington and has offices across North America, Europe, and Asia, serving nearly 1,000 customers worldwide. For more information, please visit: http://www.talisma.com/edu

About Central Michigan University
Central Michigan University, with a main campus in Mount Pleasant, Michigan, and more than 60 locations across the U.S., is nationally recognized for academic excellence in more than 200 programs. CMU is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools

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