Bellevue, WA – September 20, 2007 – Talisma® Corporation (www.education.talisma.com), the leading provider of Constituent Relationship Management (CRM) solutions for higher education, today announced that Indiana Wesleyan University, one of the nation’s fastest growing Christian higher education institutions has selected Talisma’s Multi-channel CRM solution for Strategic Enrollment Management to leverage as the vehicle to utilize data from Noel-Levitz ForecastPlus, an advanced predictive modeling tool for enrollment management.

Noel-Levitz ForecastPlus will process and score prospects based on enrollment data from Indiana Wesleyan University, and then append the data with 125 additional variables that can predict enrollment behavior. The Noel-Levitz model will directly feed the Talisma CRM solution with the completed prospect data. Upon receipt of the data, Talisma will segment the identified top prospects and automatically initiate communication plans targeted to prospective students and deliver personalized messages via email, telephone, hard copy letter, and eventually SMS text messaging. Based on the resulting action or lack of action, prospects will continue to flow through the communication plan and those that apply will ultimately be fed into the Datatel Colleague SIS.

By deploying Talisma Multi-channel CRM for Strategic Enrollment Management in conjunction with Noel-Levitz’s ForecastPlus the institution will be able to do the following:

• Increase enrollment yields : Focus its recruitment efforts on the prospective students who are the most likely to enroll.
• Shape incoming freshmen classes : Rank the best enrollment prospects by geography, gender, ethnicity, field of study, academic standing, or any other characteristic you desire.
• Save vital resources : Save money on postage and printing by targeting your communications. Save time and effort by focusing the activities of your admissions staff.

"Indiana Wesleyan University is an institution committed to excellence," says Dave Pearson, Assistant Vice President of Enrollment of Indiana Wesleyan University. "Partnering with Noel-Levitz and Talisma, both of whom are benchmark leaders in enrollment programs, has allowed us to continue our tradition of excellence. The cutting-edge technologies that these organizations are able to provide will ultimately take IWU's enrollment management program to the next level."

Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet enrollment, retention, advancement, and student service goals. Additionally, Talisma helps build one-to-one relationships with prospects, existing students, donors, corporate partners, and alumni networks, and enables personal interaction across its entire broad base of constituents. Talisma CRM for Strategic Enrollment Management helps drive profitability by reducing costs and increasing revenues through greater constituent satisfaction.

“We’re glad to partner with Indiana Wesleyan University and Talisma in an enrollment management solution that is crucial to its short and long-term success and mission,” said Craig Engel, Senior Vice President of Noel-Levitz. “It is a pleasure to work with Talisma because we know that they pay attention to every detail that is necessary to client success, and hold the same high standards as we do.”

“Indiana Wesleyan’s enrollment program and operations will be optimized and transformed by using Talisma Multi-channel CRM for Higher education, and with Noel-Levitz’s ForecastPlus, they will predict behavior allowing them to save time and money,” said Craig Stanford, Vice President of Higher Education of Talisma. “The combination of our industry leading solutions will help Indiana Wesleyan exceed current growth levels. We look forward to working with Noel-Levitz to help other higher education institutions improve the overall constituent experience.”

About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable for each individual user role and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time period. The Talisma Multi-channel CRM for Higher Education solution is helping institutions such as University of Alabama, Indiana State University, Strayer University, University of Nebraska-Lincoln, Abilene Christian University, Kansas State University, Bellevue University, and many others achieve their enrollment, retention, and advancement goals. Talisma is headquartered in Bellevue, Washington and has offices across North America, Europe, and Asia, and serves more than 800 customers worldwide. For more information, please visit: http://www.education.talisma.com

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