Bellevue, WA – July 18, 2007 – Talisma® Corporation (www.education.talisma.com), the leading provider of Constituent Relationship Management (CRM) solutions, today announced that Datamonitor has recommended that Talisma should be placed on the shortlist of vendors when they are considering purchasing a CRM solution, regardless of the scope of a higher education institution’s CRM strategy.
Concerning Talisma’s strong presence in the industry Datamonitor stated, “Operating as one of the more mature CRM offerings in the higher education market, Talisma Multi-channel CRM for Higher Education’s key strengths lay primarily in the usability of its workflows and relevance of its end-user interface. Even the most technology-averse end users are able to create powerful workflows to automate and more effectively manage their campaigns and institutional processes.”
“Our commitment to providing the most innovative and comprehensive CRM solution in the higher education market has not waned since we began helping the nation’s leading higher education institutions provide an exceptional constituent experience almost seven years ago,” said Dan Vetras, President & CEO of Talisma. “Being recognized for our efforts by industry experts is almost as gratifying as knowing that Talisma’s solutions are improving the way higher education institutions operate, and how constituents are served.”
Datamonitor also noted that, as evidenced by the high scores institutional end users gave to Talisma for product quality, the higher education market has responded well to this solution. Additionally, the report stated that taking into consideration the day-to-day realities of institutions large and small, Talisma Multi-channel CRM will be quickly brought online, thereby increasing the speed with which institutions realize value from their investment.
About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education and helps build one-to-one relationships with students, donors, and alumni networks, enabling institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short period-of-time. The Talisma Higher Education CRM Suite is helping institutions such as University of Alabama, Indiana State University, Strayer University, Florida Atlantic University, University of Nebraska-Lincoln, Bellevue University, and many others reach enrollment, retention and advancement goals. Talisma, based in Bellevue, Washington, has offices across North America, Europe, and Asia, and serves more than 850 customers worldwide. For more information, please visit: http://www.education.talisma.com
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