Bellevue, WA – April 4, 2007 – Talisma® Corporation (www.education.talisma.com), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that Duke University’s Fuqua School of Business has selected Talisma Multi-channel CRM for Higher Education to enhance and connect its programs and consolidate its existing CRM operations.

“As one of the top-tier business schools in the U.S., it is essential that we have the necessary technology in place to function at the highest possible level,” says Nevin Fouts, Associate Dean for Information Technology at Duke’s Fuqua School of Business. “Our decision to select Talisma’s Multi-channel CRM solution is representative of our commitment to excellence and how we value strategic capabilities.”

Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet enrollment, retention, advancement, and student service goals. Additionally, Talisma helps build one-to-one relationships with prospects, existing students, donors, corporate partners, and alumni networks, and enables personal interaction across its entire broad base of constituents.

“We’re excited to embark upon this partnership to help The Fuqua School of Business cost-effectively meet its goals,” said Craig Stanford, Vice President of Talisma Higher Education. “The school has a solid history of utilizing technology and CRM to manage their constituent communications and processes. Their experience combined with our Multi-channel CRM offering will enable a global business school to further improve its operations and analytics by leveraging Higher Education’s most complete solution.”

About Duke University’s Fuqua School of Business
Duke University’s Fuqua School of Business is an established world leader among MBA and executive education programs. Founded in 1969 as Duke Graduate School of Business Administration, the school was renamed in 1980 in honor of entrepreneur and philanthropist J.B. Fuqua. As an innovator in educational content delivery and in the integration of global issues throughout its programs, The Fuqua School of Business is recognized as a world leader in management education and research. Today, the annual enrollment in its degree programs is approximately 1,600. These programs include The Duke MBA, The Duke MBA - Global Executive program, The Duke MBA - Weekend Executive program, The Duke MBA - Cross Continent program, and the Ph.D. program. In addition, more than 2,000 managers and executives of leading firms worldwide attend customized non-degree executive education programs each year.

About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable for each individual user role and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time period. The Talisma Multi-channel CRM for Higher Education solution is helping institutions such as University of Alabama, Indiana State University, Strayer University, University of Nebraska-Lincoln, Abilene Christian University, Kansas State University, Bellevue University, and many others achieve their enrollment, retention, and advancement goals. Talisma is headquartered in Bellevue, Washington and has offices across North America, Europe, and Asia, and serves more than 800 customers worldwide. For more information, please visit: http://www.education.talisma.com

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