Bellevue, WA – March 26, 2007 – Talisma® Corporation (www.education.talisma.com), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that Bisk Education, the world’s largest exclusive online provider of degree and certificate programs from America’s leading, regionally accredited universities, has selected Talisma’s Multi-channel CRM solution for enterprise constituent relationship management to address its prospect management, sales, customer support, marketing, and technical support requirements.

“We conducted an extensive two year review of our needs matched with the available multi-channel CRM solutions both inside and outside of the Higher Education space looking for the best solution on the market, and Talisma was the clear choice,” said Brian Roulstone, CIO/CTO of Bisk Education. “We were in need of a comprehensive solution that is able to address every constituent interaction, regardless of channel. By selecting Talisma, we are confident that we’ll continue to excel in providing a top-notch constituent experience on behalf of our own Higher Education customers.”

Bisk Education’s, University Alliance Online division, works with universities such as, University of Notre Dame, Tulane University, Florida Tech, Jacksonville University, Regis University, Thunderbird, University of Scranton, University of South Florida, and Villanova University.

Through Talisma’s ability to aggregate data from multiple sources, including student information systems (SIS), data warehouses, legacy system data, and multi-channel interaction data, Bisk Education’s contact center staff will gain an operational advantage by using a single application for all their data and interaction needs. Bisk Education will be able to manage communications for the entire student lifecycle by utilizing the complete Talisma Multi-channel CRM Suite, including chat, email, telephony with call scripting, hard copy mail, and campaign. Talisma will provide Bisk Education users with a comprehensive view of historical interactions and transaction data for each constituent, regardless of the communication channel used.

Talisma CRM will help Bisk users, managers, and executives quickly assess the strategic value of each prospect or student, create messaging specific to their needs, measure the effectiveness of campaigns and outbound messaging, and improve the entire process by measuring the results of their cross-channel interactions.

The unified Talisma Multi-channel CRM Suite will empower Bisk Education in the following ways:

• Talisma Constituent Interaction Hub – Ties all communication channels together into a single user interface, while applying rules and workflow to automate next steps, as well as proactively identify and push high value, likely-to-take-action candidates to a user's desktop. The embedded analytics provide a configured real-time view of current and historical data for executive review through comprehensive reporting capabilities
• Talisma Email – Productivity tools and canned response templates, automated routing and other automation tools ensure a high level of service and productivity to speed responses and ensure the accuracy of the information delivered to customers.
• Talisma Chat – Communicate with Web site visitors using real-time one-to-one text dialogue and co-browsing features to facilitate online communication for relationship development.
• Talisma Phone –Talisma’s CTI (Computer Telephony Integration) capability expands seamless multi-channel routing and prioritization of channel type for each agent.
• Talisma Knowledgebase – Share knowledge across the enterprise in a consistent manner with comprehensive content management. Enable constituents and employees to search the knowledge base or view the most popular topics, 24 hours per day, 7 days per week.

“This partnership is a prime example of how technology has forever changed higher education,” said Craig Stanford, Vice President of Talisma Higher Education. “The union of Talisma’s Multi-channel CRM solution, with Bisk Education’s expertise in providing professional education on behalf of highly regarded institutions such as Notre Dame, Villanova, and Thunderbird, raises the standard for what an exceptional constituent experience in higher education should be. We’re looking forward to working with Bisk to help them utilize the solution and to build upon their outstanding reputation for providing exceptional service.”

About Bisk Education Inc.
Bisk Education was founded in 1971 as a provider of continuing education programs for working professionals. Since its inception, Bisk Education has grown to become the nation’s largest exclusive provider of online degree and certificate programs from the nation’s leading universities, offering end-to-end, lifelong-learning solutions that allow working adults to reach their personal and professional goals through education. For over thirty years Bisk Education has also been a leader in the accounting field for its award winning CPA Review Test Prep (www.CPAexam.com) and as a leading provider of Continuing Professional Education for CPA’s.

About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable for each individual user role and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time period. The Talisma Multi-channel CRM for Higher Education solution is helping institutions such as University of Alabama, Indiana State University, Strayer University, University of Nebraska-Lincoln, Abilene Christian University, Kansas State University, Bellevue University, and many others achieve their enrollment, retention, and advancement goals. Talisma is headquartered in Bellevue, Washington and has offices across North America, Europe, and Asia, and serves more than 800 customers worldwide. For more information, please visit: http://www.education.talisma.com

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