Bellevue, WA – December 27, 2006 – Talisma® Corporation (www.education.talisma.com), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that National University, the second-largest private, non-profit institution of higher education in California, has selected Talisma Multi-Channel CRM for Higher Education to help the university improve the overall student experience. Talisma will enable National University to create a university-wide “concierge service” to assist current students with questions or concerns regarding financial aid, registration, course information, and other important everyday student issues.

“As one of the country’s premier private universities, we pride ourselves on finding innovative solutions that can improve the service and enhance the experience that we strive to deliver to our students,” said James Garrison, Director of Student Concierge Services. “Talisma’s CRM solution will enable us to provide a new level of service to our students that will alter the educational landscape in student expectations. By offering a concierge service, our students will be able to expedite help with issues 24 hours a day forever changing the student experience.”

National University will improve the student experience by utilizing Talisma Email, and Talisma Knowledgebase to quickly and accurately answer questions and solve problems. The University will be able to use each of the unified channels in the following ways:

• Talisma Email Response - Productivity tools and canned response templates, automated routing, and other automation tools offer a high level of email service and productivity to speed responses and ensure accuracy of the information delivered to students.
  
• Talisma Knowledgebase and Web Self-Service - Share knowledge across the university in a consistent manner with comprehensive content management. Enable students and employees to search the knowledge base and view most popular topics, 24 hours per day, 7 days per week.

“Students need access to information 24/7, and National University’s concierge service will provide this,” said Craig Stanford, Director of Higher Education for Talisma. “We’re excited to work with such an innovative institution that realizes the impact CRM can have on their university. Whether they are new or returning students, this new concierge service will be a valuable resource throughout the entire student lifecycle. National University’s decision to provide multiple and unified communication channels to assist students will significantly improve their constituent’s experience and raise the bar within the college community.”

Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet strategic enrollment, student services, retention, and advancement goals. In addition, Talisma Multi-channel CRM for Higher Education helps build one-to-one relationships with prospects, existing students, donors, and alumni networks and enables personal interaction across its entire broad base of constituents.

About National University
National University is the second-largest private, nonprofit institution of higher education in California. Using its core values of quality, access, relevance, accelerated pace, affordability and community, National University continues to focus on making lifelong learning opportunities accessible, challenging and relevant to a diverse population of nontraditional students. Founded in 1971, National University is comprised of six schools -- Business and Management; Education; Engineering and Technology; Health and Human Services; and Media and Communications -- and the College of Letters and Sciences. National University is headquartered in La Jolla, California.

About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education and helps build one-to-one relationships with students, donors, and alumni networks, enabling institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short period-of-time. The Talisma Higher Education CRM Suite is helping institutions such as University of Alabama, Indiana State University, Strayer University, Florida Atlantic University, University of Nebraska-Lincoln, Bellevue University, and many others reach enrollment, retention and advancement goals. Talisma, based in Bellevue, Washington, has offices across North America, Europe, and Asia, and serves more than 800 customers worldwide. For more information, please visit: http://www.education.talisma.com

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