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Customer Interaction Management - Call center software to improve customer service through integrated, online communication channels, including self-service, chat, email, phone, and VoIP.
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Customer Interaction Solutions® Magazine

Talisma Chat Singled Out For Its Technological Excellence And Vision

Bellevue , WAJanuary 7 , 2004 – Talisma™ announced today that Technology Marketing Corporation (TMC™)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Talisma™ Chat as a recipient of a Product of the Year Award for 2003. Customer Interaction Solutions® has been the premier publication in the CRM, call center and teleservices industries since 1982.

"Customer Interaction Solutions is one of the most respected and premier magazines in our market, and to receive such high praise from them is quite an honor," said Dan Vetras, CEO of Talisma. "Our Chat technology is an important development in CRM that gives organizations the opportunity to increase customer responsiveness through highly interactive and collaborative dialogue while dramatically reducing sales and service costs."

"Talisma Chat is a clear leader in the Customer Relationship Management sector. We’re proud to reward their hard work and innovation with a Product of the Year Award for 2003," said Nadji Tehrani, chairman of TMC and founder of Customer Interaction Solutions®.

According to Customer Interaction Solutions® Group Editor-In-Chief, Rich Tehrani, Talisma Chat was selected because it has gone the extra mile to help improve both the customer experience and the ROI for the companies using it.

"Each year, Customer Interaction Solutions® magazine bestows its Product Of The Year Awards on companies that demonstrate the crème de la crème of technological advancements and application refinements. Choosing the winners was a difficult process, and the editorial team spent many hours studying the applications we received from vendors, as well as looking through materials they collected on their own during the past year."

A full list of Product of the Year winners will appear in the January 2004 issue of Customer Interaction Solutions® magazine.

Talisma™ enables organizations to increase customer responsiveness through highly interactive and collaborative solutions, while dramatically reducing sales and service costs.

Talisma™ Solutions deliver flexible interactions to drive state-of-the-art customer communications, based on the customer’s preference (email, Web, Chat, Collaborations or Phone). Any combination of interactions is presented as a single service application to service agents or customers, integrating collected customer information and relevant knowledge to drive accurate responses. Leveraging features such as sophisticated queuing, routing and workflow engine, each interaction module in Talisma™ features a unique set of productivity tools that enhance the delivery of personalized, accurate and timely results – delivering high First Time Resolution rates and dramatically impacting cost and profitability.

Talisma™ Chat allows customer service representatives (CSRs) to communicate with visitors on your Web site using real-time text dialogue. This instant interaction gives your customers the high level of service needed to provide quick assistance, answer questions and resolve problems. The seamless integration of chat with other communications media such as email and phone ensures that the customer gets completely informed and highly personalized interaction over chat as the CSR has access to entire customer records across media.

About Talisma
Talisma is a global provider of multi-channel CRM solutions that integrate the power of self-service, Email, chat, phone, and campaign applications with a mature, robust, enterprise multi-channel interaction management platform, comprehensive analytics, and a fully integrated system-wide database. Talisma's global customers include Microsoft, Citibank, Coast Capital Savings, Dell, Aviva, HGTV, MWB, and Sony. For more information, visit us at www.talisma.com.

About TMC™ - www.tmcnet.com
Since its inception in 1972, Technology Marketing Corporation (TMC®) has produced industry-leading trade magazines and events focused on technology and communications. TMC® publishes Customer Interaction Solutions ä and Internet Telephony®, and the online publications TMCnet.com®, Planet PDAä Magazine, BiometriTech™ and Alternative Power™. TMC® produces BiometriTech™ Conference, INTERNET TELEPHONY® Conference & EXPO and The Global Call Center Outsourcing Summit™. TMCnet™.com publishes more than 25 topical online newsletters. For more information about TMC®, visit its Web site at www.tmcnet.com.
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