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Bellevue, WA - February 14, 2006 - Talisma® Corporation, a leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that Florida Atlantic University has selected Talisma Multi-channel CRM for Higher Education to create targeted recruiting programs and enhance communication between Florida Atlantic University and prospective students.
"After thoroughly evaluating potential solutions, we chose Talisma because of its dedication to higher education and expertise with strategic enrollment management," said Barbara Pletcher, Director, Office of Admissions, Florida Atlantic University. "Talisma's Multi-channel CRM for Higher Education will allow us to build more meaningful relationships with our prospective students, as well as accurately manage and measure campaigns and the associated return on investment."
Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet strategic enrollment, student services, retention, and advancement goals. In addition, Talisma Multi-channel CRM for Higher Education helps build one-to-one relationships with prospects, existing students, donors, and alumni networks and enables personal interaction across its entire broad base of constituents. By combining the power of the Internet and traditional communication channels, Talisma Multi-channel CRM for Higher Education will allow Florida Atlantic University to deliver better constituent services at a lower cost.
"We are pleased that Florida Atlantic University has selected Talisma Multi-Channel CRM solution as the foundation for its strategic enrollment programs," said Craig Stanford, Director of Higher Education Market Strategies, Talisma Corporation. "We look forward to their attendance at the Talisma Customer Conference in Miami next month and to their participation in Talisma's Higher Education Advisory Board. We are confident that using Talisma solutions will help FAU meet their constituent relationship and marketing goals."
About Florida Atlantic University
Florida Atlantic University opened its doors in 1964 as the fifth public university in Florida. Today, the university serves 26,000 undergraduate and graduate students on seven campuses strategically located along 150 miles of Florida's southeastern coastline. Building on its rich tradition as a teaching university with a world-class faculty, FAU hosts eight colleges - the Dorothy F. Schmidt College of Arts & Letters, the Charles E. Schmidt College of Science, the Christine E. Lynn College of Nursing, the Harriet L. Wilkes Honors College, and the Colleges of Business, Education, Engineering & Computer Science, and Architecture, Urban & Public Affairs. For more information, visit www.fau.edu.
About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable for each individual user role and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time period. The Talisma Higher Education CRM Suite is helping institutions such as University of Alabama, Indiana State University, Strayer University, University of Nebraska-Lincoln, Bellevue University, and many others achieve their enrollment, retention, and advancement goals. Talisma, based in Bellevue, Washington, has offices across North America, Europe, and Asia, and serves more than 600 customers worldwide. For more information, please visit: www.talisma.com/edu.
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