Multi-channel CRM for Higher Education Delivers High Touch SEM Within Tight Budget Constraints

Bellevue, WA – August 16 , 2005 – Talisma™, a leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that The University of Texas at Brownsville/Texas Southmost College (UTB/TSC) has deployed Talisma Multi-channel CRM for Higher Education. The Talisma CRM solution is integrated with the university’s current student information system (Datatel) to strategically manage recruiting and enrollment while building comprehensive retention programs. Most significantly, Talisma will enable UTB/TSC to build one-to-one relationships with constituents by improving student services communication while simultaneously reducing recruiting and fulfillment costs and streamlining operational efficiency.

“We chose Talisma because the solution was more advanced than any other solution we investigated based on our functional requirements, ease of use, and financial criteria,” said Carlo Tamayo, Coordinator, New Student Relations at UTB/TSC. “Talisma Multi-channel CRM for Higher Education will allow us to focus on identifying and recruiting the students that are the best fit for our institution while developing highly personalized programs to communicate one-to-one with our most important asset…our students.”

Talisma Multi-channel CRM for Higher Education allows institutions to manage a multitude of activities and projects that are integral to the life of a university. With Talisma Multi-channel CRM for Higher Education, they can cost-effectively develop quality student services programs that offer students the ability to manage a variety of enrollment aspects (tele-counseling, advising, mentoring, and profiling), receive only relevant communication via their preferred channel (email, chat, phone, text message, or Web), and create a real sense of value and community.

“Building lasting, beneficial relationships is the essence of Talisma,” said Craig Stanford, Director of Higher Education Sales at Talisma Corporation. “That’s why Talisma is the most powerful Multi-channel CRM solution a higher education institution can implement for prospecting, recruiting, admissions, communications, retention, and advancement.”

###

About The University of Texas at Brownsville/Texas Southmost College

The University of Texas at Brownsville is a unique addition to The University of Texas System. A historic partnership was implemented in 1992 between the upper-level UT Brownsville and the lower-level Texas Southmost College, a community college established in Brownsville in 1926. The campus located in Brownsville, Texas serves over 12,000 students and offers Certificates, Associate, Baccalaureate, and Master’s degrees and continuing education courses.

About Talisma

Talisma is a leading provider of Multi-channel CRM solutions for higher education that enable universities to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time. The Talisma Higher Education CRM suite is helping institutions such as Bellevue University, eCollege, Florida State University, Indiana State University, Peirce College, Strayer University, University of Nebraska-Lincoln, and many others achieve their enrollment and retention goals. Talisma is based in Bellevue, Washington, and serves more than 570 customers worldwide with offices across Asia, Europe, and North America. For more information, please visit http://www.talisma.com/edu.